Day: February 26, 2023

IN our new case with the KotoPhoto online store. Figures and facts “ ? KotoPhoto ” is an online hypermarket with a twelve-year history and a focus on the quality of goods, as well as high customer service. The company’s catalog contains more than 100,000 products, delivery is carried out in 1120 cities of our…

The sooner you start implementing a customer retention strategy, the better. After all, the outflow of buyers, like a snowball, will become more and more every day, month, year. How a personal approach generates more than 12% of orders: the case of the ElytS.ru online boutique 11 Mar 2021 Intro Elyts (1) According to the…

Welcome chain of the online store Service dissatisfaction Service is an important part of the customer experience. Even if the product turned out to be of excellent quality, many things can spoil the impression of the purchase: insufficient or untimely information about the status of the order, an impolite courier or call-center operator, a discrepancy…

An indicator of customer churn, – the reverse side of retention. The fewer customers leave you, the more remain, and with them the profit they bring to your business. There is not a single company in the world that has not lost its customers. And the best way to deal with this problem is to…

More than other people in your store is a VIP customer. And by focusing on this particular segment of the consumer audience, you can significantly increase revenue. To understand what is happening with your VIP audience (whether it is growing or decreasing) allows the Customer Intelligence Platform . It can segment customers and analyze data…

Care about those who already buy from you Saving Marketing Resources Increasing LTV Increasing customer loyalty 5 customer retention methods Watch out for churn signals Find an approach to each customer segment Reward your profitable VIP clients Personalize your next steps Keep all your promises and give useful advice Conclusion Why you need to care…

Is the final step in the sales funnel, so it’s great for introducing product recommendation blocks. However, you need to consider its content. If the client sent goods to it, you can offer him to complete the order by showing related products: Cart Page We help you make a choice, even if the basket is…

To automatically return customers to the site and motivate them to make repeat orders. Thanks to the efforts of the Retail Rocket team, we have not only set up a communication map that suits our tasks, but we are also working on expanding it and on each individual scenario – gradually improving it to get…

The capabilities of the company, these periods may differ, but the main goal remains the same – to systematically control the outflow and work effectively to retain customers by adjusting the marketing strategy in real time. Results The study was conducted recently, so it is too early to talk about the results. But it is…

You can enrich this segment with additional parameters: I would single out LTV, segment size and monthly revenue generated by this segment,” Anton Belchikov, Petshop.ru Marketing Director Identification of customers in the loss zone This data became the starting point for the next stage – finding out the reasons for the outflow. Stage 2. We…