Day: February 27, 2023

OFupdates very soon. Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case 10 Feb 2021 Intro Eldorado When choosing a product, the buyer rarely makes a purchase instantly. As a rule, he studies the characteristics, reviews, compares the offer with analogues. Especially when it comes to technology, electronics and…

We have changed the logic of work when setting up the Recency filter – we have added strict equality. Now in the RFM filter for the last purchase, instead of the condition “was no more than N days ago”, the condition “was less than N days ago” works. That is, the entered day is excluded:…

Conversion and CTR We use content-selling newsletters Content mailings are considered the most useful for the client, because they not only demonstrate products or talk about promotions, but also provide subscribers with new usefu of the store and increases audience loyalty. This type of campaign is also aimed at retaining customers. Stores avoid open advertising…

To integrate the elements of the program into the email strategy, Retail Rocket marketers improved the mailing template and added automated scripts for members of the bonus program. The balance of each subscriber is shown right in the letter – you no longer need to go to your personal account to find out how many…

AT KotoPhoto Retail Rocket Solution Email communications from the Retail Rocket team are not only traditional, fail-safe scenarios, but also a completely individual approach to developing a mailing scheme for each online store. Thanks to the Data Warehouse and Campaign Management System modules, the audience of the KotoPhoto online hypermarket was segmented by interests, and…

Into the store by chance in that he knows exactly what he needs. However, the found position may not meet his expectations: the wrong color, the wrong price, the lack of the right size and other parameters may cause the client to stop on the way to making a purchase. In this case, it is…

Solution: Implementation of smart merchandising technology on the website and personalization of product offers for each client. results How a personal approach generates more than 12% of orders: the case of the ElytS.ru online boutique Goals and objectives Each person values ??his time, and is not always ready to spend this precious resource on a…

Exceeding expectations. Solution: Constantly work on a retention strategy and increase customer loyalty; Measure key customer service quality indicators, including the NPS (Net Promoter Score) index; Monitor the promptness of responses to incoming customer requests, using this data to optimize internal processes. Case “Red Pencil”. Conducting NPS surveys Evaluation of customer satisfaction and loyalty will…

That even a seemingly insignificant outflow of buyers in the future turns into a serious negative indicator, a real threatening figure. For example, let’s take a hypothetical business with a thousand paying customers and an average check of 10 thousand rubles. With a 5% customer churn in 6 months, revenue will fall by more than…

Revenue To understand what is happening with your VIP audience (whether it is growing or decreasing) allows the Customer Intelligence Platform . It can segment customers and analyze data in dynamics, and also allows you to track the main metrics: revenue, average check, retention rate, customer lifetime value, etc. Retention Strategy: 5 Effective Tricks to…