Since their introduction in 2013, Lead Generation Cards have been. an advertising format that extends the traditional 140-character tweet with visual content that serves as a preview of a specific landing page. To attract the interest of users, it is essential not to use more than 50 characters for the description of the company offer and to…
It’s a long way from Prospect to Sales Qualified Lead (SQL). Getting a conversion means not letting potential customers get lost in dead ends and bottlenecks. For this reason, social networks prove to be central to increasing the number of target leads. Lead generation campaigns cannot ignore Advertising, the main tool for reaching the target audience . However, it is…
A prime example: segmenting and personalizing landing pages. Segmentation is the basis of interaction with customers and consumers . However, it is not always done properly. Only by dividing users upstream based above all on their interests Furthermore will will it be possible to guide them , with adequate workflows, towards our products and services. As far as landing pages are…
Dear Marketers, artificial intelligence is not that far from our work, indeed! It could give us a valid help: we just need to embrace this revolution which, to be honest, has already begun for some years. In summary, these are the words of “comfort” that Dale Bertrand, President of Fire&Spark , pronounced on the occasion of Inbound 2022, the hybrid event…
Conversely, the unusual, asking the right question at the right time and above all being intrigued by oddities will put you in the best psychological condition to welcome innovation and transform it into business opportunities. Let’s move on to the second step. In this phase it is necessary to put in place a series of tools and questions…
New doesn’t automatically mean better. When it comes to business trends , the first misunderstanding that we often run into This is you is thinking that any new proposal is certainly an improvement for the growth of the company. explore the territory of digital innovation while maintaining an attitude that we could define as ” skeptical optimism “. The reason…
Therefore, since we are not soothsayers or smoke sellers, to understand which business trend is advantageous to focus on or invest in to grow and develop a company, it is advisable to apply a concrete method based on three fundamental steps : Pay attention when the little voice in your head goes, “Huh… That’s weird…” . If your primary goal is to “sight” something…
On January 18, WhatsApp released its new which offers a more flexible way for small businesses to communicate with customers. The application WhatsApp arrived can be downloaded for free, at least for now, only for Android operating systems and can now be found fresh from the oven in the Finnish Google Play store. We put…
New week ahead! In this article, I go through my Monday working day. Every day is different, but here is one example of my day’s work. Welcome the summer for to my day! I arrive at the office by chance opening the door at the same time as Mari. Drip Dolce Gusto coffee, open the…
You Can Make a Content Plan Like an Annual Cloc. So That You Plan the Main Themes for Each Month. the Themes Keep the Marketing Consistent and Clear for the Target Group and the Work Does Not Become a Vague Herring Salad. Marketing in When the Themes Have. Been Thought About and Divided Into Periods in…
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