Solution: Implementation of smart merchandising technology on the website and personalization of product offers for each client. results How a personal approach generates more than 12% of orders: the case of the ElytS.ru online boutique Goals and objectives Each person values ??his time, and is not always ready to spend this precious resource on a…
Exceeding expectations. Solution: Constantly work on a retention strategy and increase customer loyalty; Measure key customer service quality indicators, including the NPS (Net Promoter Score) index; Monitor the promptness of responses to incoming customer requests, using this data to optimize internal processes. Case “Red Pencil”. Conducting NPS surveys Evaluation of customer satisfaction and loyalty will…
That even a seemingly insignificant outflow of buyers in the future turns into a serious negative indicator, a real threatening figure. For example, let’s take a hypothetical business with a thousand paying customers and an average check of 10 thousand rubles. With a 5% customer churn in 6 months, revenue will fall by more than…
Revenue To understand what is happening with your VIP audience (whether it is growing or decreasing) allows the Customer Intelligence Platform . It can segment customers and analyze data in dynamics, and also allows you to track the main metrics: revenue, average check, retention rate, customer lifetime value, etc. Retention Strategy: 5 Effective Tricks to…
pays off more than 150 times results Personal recommendations in the online store provide 15,000% ROI; Recommendations on the site provide more than 25% of revenue; The conversion of visitors interacting with recommendations is almost 10 times higher than the average for the site; 70% of orders contain recommended products. Project comments How to ensure…
ON their interests. Let’s take a closer look at some of the pages of the online store, on which blocks of product recommendations were introduced: We welcome new customers and regular customers with different recommendations The home page greets visitors in different ways. It is difficult for beginners to concentrate and immediately start choosing products,…
Head of Internet Marketing at the Domovoy store. How to get more than 500% ROI using automated email communication: Domovoy case “Triggered emails are one of the most effective marketing tools that allow you to unobtrusively establish communication with customers. A campaign can be set up once, so that emails will be sent again and…
Communications accompanying the client at all stages of the Customer Journey are the result of many years of work and high expertise in email marketing. They are tested on millions of subscribers, brought to almost perfection and interact perfectly with each other. And they are launched as quickly as possible – with the choice of…
Solution was made for each separately based on the company’s strategy. All tasks were also divided into short-term, which can be solved in the near future, which means almost immediately get the result, and long-term, which require a more serious approach or significant resources. Quick fixes include fixing technical issues with the website and checkout,…
Buyer for one business, this is one who has not bought for a year, for another – for two months. It depends on many factors, including the scope and characteristics of the retailer. It is important not only to identify lost customers, but also to be able to identify them. Those. it is not enough…
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