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299 posts
Are SEO positioning results visible in a short time The previous point regarding content marketing strategy is intimately connected to SEO. An important asset in the inbound marketing strategy for lead generation in the b2b is, in fact, constituted by the writing of contents from an SEO perspective. Once a new site […]
How to present an inbound marketing project to your boss in the best way? To create a perfect presentation, both in preparing the document and in preparing for the speech you intend to develop, it is essential to have clear ideas. Where to start to avoid arriving unprepared and not to leave out any detail? In […]
. Managing an inbound project is a very complex activity, which involves various professional figures , some with more strategic skills, others more Excellent project skills technical and operational. Knowing how to ‘activate’ the various professionals and the right levers at the right time, having a clear roadmap of the interventions […]
In which cases can we say that the company is ready for an inbound marketing project ? What professional skills does it need and what, on the other hand, can be outsource ? The fact that some pieces of the inbound marketing project are entrust to external agencies and/or professionals is completely normal: what the company […]
optimizing times and processes, allows us to support him adequately. According to a McKinsey analysis that frames the changes that have occurred during the pandemic as permanent, 90% of respondents to a survey say they want to maintain digital sales approaches and strategies in 2022 and beyond. This implies considering […]
Careful management of all lead generation processes is essential. And today more than ever, it is necessary to monitor the costs . Not only those in the light of the sun: in fact, there are hidden costs that we often ignore and of which little is said. What are they and why is it essential not to neglect them? Let’s […]
In practical terms, what is the role of lead generation consultancy ? In fact, it serves to develop the strategy and design all the interventions necessary to generate valuable contacts. No inbound one or identical to one already tackled: the strategic the previous to approach must be totally customized according to the reference […]
As we have seen, the company KPIs connect to lead generation activities are many and often to be monitor in a systemic and interconnect way. Having full visibility of the funnel , keeping track of all the information, is often one of the biggest but at the same time crucial […]
In this phase it will be essential to analyze the relationship between Lead and MQL , a determining parameter for evaluating the performance of marketing activities and therefore very useful for being able to decide whether it is necessary to intervene with corrective actions. Through a more in-depth analysis of the channels, […]
