Have you ever launched a giveaway on Instagram or haven’t you dared yet? Raffles, contests and challenges on social networks have become a very effective marketing strategy to gain visibility and get new followers. In fact, those who use this type of strategy gain followers 70% faster than those who do not use it. However, many brands don’t really know how these actions can benefit their businesses, and if it is really worth investing in them. If you find yourself facing this dilemma, today in this post you will clear up your doubts… In addition, we will see: A giveaway is an activity that consists of promoting something about your business, where there is a winner who is chosen at random. And now you will say, doesn’t it look like a contest?
The raffle and the
Contest are similar, the only thing that differentiates. Them is that the winner of the contest is chosen based on their creativity or ability (and not at random). On the other hand, a challenge is another activity. That has become very fashionable today on social networks and, above all, on Instagram Stories. Users make a challenge, upload a photo or video to their stories. Share a hashtag and tag other users to invite them to do the same. Types of giveaways on Instagram and ideas to inspire you After. Understanding the concept of a raffle, contest and challenge. We are going to detail below what types of raffles exist so that. You can consistently choose the one that best fits your strategy.
Instagram Stories Giveaway
After checking the high visibility on Instagram Stories , it is to be expected that stories will also be used for this purpose, don’t you think? Another type of giveaway is to ask users to comment on the giveaway post. This will be a requirement to be able to participate. The goal of this type of giveaway on Instagram is to reach as many people as possible who may be interested. The objective of carrying out these types of promotional activities is none other than to reach more users, beyond your community, so that they participate in the giveaway and, most importantly, get quality followers for your business.