Although some time ago AdWords established itself. As the almighty of online advertising, currently it. Has to compete with another giant such as Facebook. If it was already difficult to decide whether to invest or not, now we also ask ourselves; Facebook Ads or Google Ads? Over time, new forms of online advertising have appeared, especially now there is a boom with social media platforms such as Facebook and Instagram, LinkedIn or Twitter. But the one that takes the cake is, without a doubt, Facebook and Instagram Ads. This does not mean that Facebook Ads, because it is popular, is better than Google AdWords .

Each one has its

Strengths and its particular characteristics. And that’s what we’re going to talk about in this post! Facebook Ads or Google Ads: Which one for your business? If you have used both tools separately, you probably think they are similar, since their system for setting up campaigns is similar. However, the target audience is different and they serve different objectives. For its part, Facebook Ads is ideal for gaining visibility in your business brand and building a relationship with your audience. On the other hand, Google Ads is suitable for those looking for an improvement in sales results. Therefore, it could be said that the results sought with AdWords advertising campaigns are generally shorter term than with Facebook Ads.

In any case

Both platforms have different functions, so you should. Know the peculiarities of each one to know which one. Is best for you, according to the objectives of your company. Although, if you have enough budget, consider investing in both!. Differences between Facebook Ads and Google Ads Broadly speaking. Facebook Ads will attract potential customers (although they probably don’t know your brand). While Google Ads will focus on customers who are in another.  More advanced phase of the funnel. This is the theory and concept to understand how both platforms work. But let’s look at each of them to go even deeper: Likewise, as I said, in Google Ads you segment by exact searches and keywords. If you are a little lost on this topic, this guide on the AdWords Keyword Planner will be very useful to you.