The behavior of current and potential customers. Conversion rate what is it? What is the conversion rate? It is an indicator that determines what percentage of users visiting your website achieve a given goal, perform the action you expect from them. The conversion rate is express as a percentage it can be, for example, . . To calculate the conversion rate, use this simple formula Conversion rate = (Number of conversions Number of visits) x The higher the conversion rate, the more effective your marketing activities are. What conversion rate can be consider satisfactory? The answer is simple it depends.
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Meaning here, among others industry and type of products and services sold. In general, we talk about an average conversion when it reaches the level of to . According to WordStream data, the conversion rate in a quarter of companies exces the level of , while every tenth company records results above . How to increase phone number list the conversion rate? Conversion optimization will allow you to achieve your goals. They must be identifi first. Conversion goals should be clear and simple. Then you ne to take steps that will bring us closer to them, it makes it easier for users to perform given activities.
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It is definitely necessary to limit “empty” visits to the website, those that increase conversions. How to do it? You will ne to analyze user behavior on the site, quantitatively and qualitatively. You should also analyze all the elements of the website with which the customer comes into contact at various stages of the shopping path, and create a plan to optimize them. This will help, among others, AB tests, during which two versions of the page are compar with one chang element. to a large extent on the quality of the acquir traffic and the quality of the user’s experience in contact Business Lead with the website. This means activities in many fields at the same time.