For each client; Building a chain of mass mailings; Retention and increase of audience loyalty; Growth in revenue, conversion and average check in the email channel. How to increase the loyalty of subscribers in the email channel by 1.5 times: the case of the KotoPhoto online hypermarket “Caring for customers, being interested in their opinion and buying experience is part of our strategy. This is how our hypermarket is known and loved throughout the country. We rely on trusting relationships with customers, so we want to develop and maintain our email channel. Due to this, expand the subscriber base, increase the number of active buyers and increase their loyalty,” Alexey Sazonov, Director of Marketing and e-commerce at KotoPhoto.
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Retail Rocket Solution Email communications from the Retail Rocket team are not only traditional, fail-safe scenarios, but also a completely individual approach to developing a mailing scheme for each online store. Thanks to the Data Warehouse and Campaign Management System Estonia Mobile Number List modules, the audience of the KotoPhoto online hypermarket was segmented by interests, and the most relevant offers were formed for each client. The communications strategy combined: Bulk email campaigns aimed at increasing conversion and revenue; Automated campaigns that take into account the interests of.
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Each segment of the consumer audience; Trigger email chains based on customer behavior; Surveys aimed at collecting characteristics for customer segmentation; A reactivation scenario aimed at retaining subscribers and returning to the online store. How Business Lead to increase the loyalty of subscribers in the email channel by 1.5 times: the case of the KotoPhoto online hypermarket “In order to increase the main metrics in the email channel, you need to take into account the specifics of a particular online store and the behavior of its customers. The reputation of “KotoPhoto” as the most attentive to customers online hypermarket should be confirmed by thoughtful email communication.