Search for similar audiences allows the functionality of most advertising systems. But for the search to be effective, people in the provided segment must already be somewhat similar to each other. Otherwise, it is difficult for the system to find suitable users, which affects the quality of advertising communications with a new audience. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Retail Rocket solution. Preparation stage To create our own high-quality segments, we first needed to collect First-party customer data in one place. This is unique data that a company receives directly from customers when they use its website, mobile application, loyalty program, subscribe to an email newsletter, etc.
Different users This creates a lot of problems
IN addition to basic information such as gender and age, it also includes deeper and more valuable knowledge about the behavior and interests of the audience. Our Data Warehouse Norway Mobile Number List module helped to combine all this data from online and offline sources and create a single profile for each client . How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Then, using another module of the Customer Intelligence Platform , we analyzed the number of purchases, the average bill, and other metrics, and based on these data, we segmented the entire database into new customers, loyal customers, and those who could be lost.
From the lack of a single customer profile
How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Segment example in Customer Intelligence Platform To solve the problem, we needed the following business value segments: Promising Loyal VIP We prepared them and gave Business Lead them to Cozy Home. To do this, you just need to download the created segments from your personal account on our platform and upload them to your Facebook advertising account. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Retail Rocket solution.