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We are sure that a modern Internet user has come across the concept of “ marketplace ” at least once in his life and used the services of this platform. But not everyone can name the differences between such sites and a regular online store. It’s the same among types advantages entrepreneurs: some confidently take advantage of marketplaces and promote their business on these platforms. While others don’t know what the features of these. Platforms are and how they can promote themselves on the Internet with their help. We will help you figure out how to bring your business to such an online platform. What is a marketplace First, let’s explain what a marketplace is in simple words. Essentially, this is an online platform where completely different sellers can enter, offer their products to consumers and make a profit.

What is a marketplace

The task of the marketplace creators is to provide “connection” (in other words, interaction) between the seller and the buyer. In fact, this is the role of a mediator. It is expected that such a platform should be convenient for the formation of an application on the part of the consumer and for its processing and implementation by the seller. The main benefit for the creators of the marketplace itself is an increase in the number of transactions, which has a positive Phone Number List effect on profit growth.

It should be noted that such online platforms are a highly profitable business, so some owners of large online stores set an ambitious goal – to scale up to the level of a marketplace. What is the principle of operation of marketplaces A marketplace is a website with a detailed structure. It looks like an online store with standard functions – a product catalog divided into categories and a shopping cart or order form.

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What is the principle of operation types advantages of marketplaces

Its operating principle is quite simple. The seller registers on this platform, reads its terms and conditions and signs an agreement. Next, he prepares an XML file with data about the goods, offers their photos and descriptions. And informs about the cost and availability in warehouses. Certain groups of goods will require a sales permit. This applies to weapons, medical devices, food products and some other categories. After placing cards of the offered Business Lead products on the online platform, the consumer can make his choice and make a purchase.  The seller receives most of the cost of the product, and a small percentage of the transaction goes to the marketplace . Ordinary users do not pay attention to how the marketplace works . Ease of searching, paying for goods and guaranteeing delivery of products is important to them.

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