Fashion and luxury must be able to adapt
Fashion and luxury must be able to adapt and those who have been able to do so have achiev notable results even in a difficult year like the one that is about to end. Let’s give some numbers. Just to give some examples: the international kering group . In the third quarter of 2020. Record +102 percent. While in the first nine months e-commerce represent 12.5% of the total of group sales.
The online sales of hermès
The online sales of hermès . A well-known french fashion company. Grew by almost 100% in the first new database nine months of the year: an excellent result dictat by the ability to think and structure its digital offer as complementary to its core business. The multinational lvmh . Owner of over seventy brands divid into high fashion companies such as christian dior. Bulgari. Dkny. Fendi. Céline. Guerlain. Marc jacobs. Givenchy. Kenzo. Loro piana and louis vuitton.
Has compensat with e-commerce the prolong closures
Has compensat with e-commerce the prolong closures of shops during the first lockdown. Important figures. Which we can replicate. Obviously putting them into context. But what to do. Then. To make e -commerce successful ?
The big names in luxury. Such as guerlain. Givenchy or cartier. Have adapt the Business Lead same presentation policies from the offline store to the online one. With the awareness that the website is the showcase with which to present themselves and get notic by the entire world market.
Fashion and luxury must be able to adapt and those who have been able to do so have achiev notable results even in a difficult year like the one that is about to end. Let’s give some numbers. Just to give some examples: the international kering group . In the third quarter of 2020. Record +102 percent. While in the first nine months e-commerce represent 12.5% of the total of group sales.