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The sooner you start implementing a customer retention strategy, the better. After all, the outflow of buyers, like a snowball, will become more and more every day, month, year. How a personal approach generates more than 12% of orders: the case of the online boutique 11 Mar 2021 Intro Elyts (1) According to the consulting company IPG.ESTATE, in 2019 the global e-commerce market grew by 17.9% and amounted to $3.46 trillion, China, the USA and Russia were expected to be among the leading countries. The pandemic has reshaped the usual shopping, moving it to the online space, and the competition there has become even fiercer.

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This problem has not bypassed the fashion industry. How to please the buyer by personalizing offers on the site and making him a regular customer, we will tell in our case with the online boutique. Figures and facts is an online boutique of luxury clothing, shoes and accessories that can be purchased online. The boutique offers its customers high-quality fashion items El Salvador Mobile Number List created by fashion designers from Italy, USA, Germany, France, Great Britain. The catalog contains more than 400 brands from around the world. Delivery is carried out to any region of Russia and the CIS countries and takes no more than 7 days. More than 356,000 people visit the online boutique site every month.

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The main task: To provide a personal approach to each buyer of an online boutique, increasing loyalty and ensuring an increase in the main business indicators: conversion, revenue and average check. Solution: Implementation of smart merchandising technology Business Lead on the website and personalization of product offers for each client. results How a personal approach generates more than 12% of orders: the case of the online boutique Goals and objectives Each person values ??his time, and is not always ready to spend this precious.

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