It is important for us to ensure the maximum convenience of online shopping, both on a smartphone or tablet, and on a desktop computer and laptop,” Zoya Kaigorodova, head of the Eldorado e-commerce department. Retail Rocket solution: Determine the most effective online merchandising strategies for each page on the desktop and mobile version of the online store; Test and implement the most effective hypotheses to improve key indicators; Develop a comprehensive personalization strategy to increase customer loyalty by enriching the customer’s 360 profile.
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Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case “Thanks to the capabilities of our platform, we create a 360 client profile, filling it with information not only about behavior on the desktop, but also on other devices. This informal Portugal Mobile Number List tin is updated in real time, which allows you to segment the client base for different tasks, taking into account the most complete up-to-date data. So the store has the opportunity to make the most relevant offer to each buyer. Thanks to this, key metrics are growing: conversion, revenue and average check”, – Tatyana, Retail Rocket manager. results Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case We personalize offers.
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ON all devices When shopping on a mobile device, the customer sees less information than on a desktop. On a small screen area of ??a smartphone or tablet, recommendation blocks work as efficiently as possible, leading the client from one stage of the sales funnel Business Lead to another. Using the most complete shopper data collected from all devices and store versions, our smart mathematical model makes a relevant offer to each customer at the right time. Retail Rocket platform modules provide a completely seamless shopping experience, regardless of the device used. The customer’s Customer Journey Map can be anything: they can select.