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Number of goods sold, but also calculate the return on investment by the number of orders and LTV. How to increase revenue and average check by optimizing CJM using personalization on the site, we will tell in our new case with the Gipfel monobrand online hypermarket. Figures and facts Gipfel is one of the world’s leading manufacturers of tableware and kitchen accessories with a 24-year history. Today it occupies the 1st place in the number of chain stores of tableware and household goods in Russia. The assortment of tableware and accessories includes more than 3,000 items; annually, the company releases more than 150 new products.

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The main task: to provide a personal approach to each client on the manufacturer’s website, increasing his loyalty and motivating him to make purchases. Ensure the growth of the Albania Phone Numbers List Albania Phone Numbers List  main metrics: revenue and average check. Solution: optimize CJM by implementing a smart merchandising system in an online store in order to personalize product offers based on the preferences of each client. How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipped case Goals and objectives of the Gipfel online store How CJM optimization with the help of personal recommendations allows you to increase revenue and average check: Gipped case A monogramed online store differs from.

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Marketplaces by having the most complete catalog of products of its own brand, so a significant part of the brand’s loyal customers “live” here. The advantage and feature of the Business Lead official store is more free pricing, and as a result, exclusive profitable offers that are not available on other sites for the same goods. With the help of relevant recommendations, thanks to which each buyer receives his own version of the site, it is possible to increase the average cost of goods per receipt and revenue. With this in mind, the following tasks were set: Provide a personal approach to each customer.