ON the site and 13% through trigger mailings: LG case We invite you to leave a review about the product and increase customer loyalty It is always pleasant for customers to feel their importance for an online store, so it is important to involve them in communication and provide an opportunity to share their opinion within the framework of email communication. A post-order email is a good way to get customer feedback and ask them to rate the purchase. In exchange for a review, LG gives its subscribers 500 bonus rubles, a promotional code for the purchase of the next product, and asks them to help the store become better by sharing their impressions of the service through the feedback form.
Action of the buyer We have a rich catalog
This increases not only engagement, but also customer loyalty, which has a positive effect on the conversion and revenue of the online store. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case Qatar Mobile Number List results An integrated approach allowed the LG online store to achieve the following results: Personalization on the website of the online store: 10% of revenue provides recommendations in the online store; The conversion of users who interacted with the recommendations is 6 times higher than the average on the site; 13% of orders contain recommended products.
Which is constantly updated with new models
Trigger communication: Trigger mailings generate 58% of revenue in the email channel; 13% of revenue from triggered communications generate emails after an order is made. Project comments How to generate 10% additional revenue through recommendations Business Lead on the site and 13% through trigger mailings: LG case “A comprehensive personalized approach helped us deliver targeted offers to our customers, which ensured an increase in conversion and income. In addition to financial results, we expect an increase in customer loyalty and an increase in repeat sales, since we interact with buyers not only through recommendations on the site.