Inbound VS Outbound: Which Approach Generates More Lead

In the survey carried out by Act-On and Demand Metrics, when the interviewees were asked which of the two approaches is able to generate more contacts, the results Which Approach Generates were: 32% Outbound, 32% Inbound and the remaining 13% both, however 84% of them agreed that by integrating the two strategies , i.e. an allbound approach, the company is able to improve its business .

Content personalization has long been a fundamental pillar in B2C marketing, used to increase revenue and keep loyal customers, but in the B2B world it is still difficult to implement such a well-defined strategy. Why?

Why personalize B2B content

Companies still struggle to combine data Which Approach Generates and technology in a meaningful way, thus missing out on great opportunities that could arise from digital marketing.

Most marketers know that the best way to generate Belgium Phone Number List leads is to appeal to Buyers in a direct, engaging and relevant way, but in B2B you don’t sell to a consumer who bases his purchase driven by an impulse, but to bound buyers by complex priorities and obligations that require careful analysis.

Accenture, a world leader in digital professional services, conducted research on the importance of digital channels for B2B sales.

Data on B2B Buyers

On these premises, one might therefore wonder whether the personalization of content is so necessary in B2B, the answer from the experts is a resounding yes.

It emerged that B2B Buyers increasingly Which Approach Generates rely on digital channels to make purchases after careful research on the net, thus relying less and less on Business Lead traditional sales channels. Around 79% of revenues now come from digital and 98% do more than research online before making a purchase. But an even more important fact that the study has highlighted is that B2B marketers are unable to respond incisively to the expectations of Buyers precisely as regards the personalization of content.