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OurneyA data-driven communications strategy that helps increase reach and build meaningful and relevant communications. How Market Leaders Personalize Mobile Apps: Case Studies And now let’s move on to the most interesting – cases of retailers who have already evaluated the effectiveness of the personalization system in online stores and have relied on it in mobile applications. The small screen of a smartphone should contain the most important information for the buyer and relevant offers that will help him with the choice and provide a positive shopping experience. 63% of smartphone users are more likely to purchase from companies whose mobile sites and apps offer recommendations for products they might be interested in.

Lead Generation Has Taken A New Face

We provide a positive customer experience Most customers are so accustomed to personal recommendations on the desktop that they cannot imagine a store without them: they help with the choice and simplify the search for the right product. For the retailer, this means an increase in the conversion to the order and the average check : the Bolivia Mobile Number List buyer easily and quickly finds the product, supplements it with recommended related products and places an order. A positive shopping experience increases loyalty and motivates repeat purchases: satisfied customers return for new purchases 87% more often than dissatisfied customers, and 33% of customers will consider switching companies after just one instance of poor service.

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Hoff hypermarket case Hoff is a trading network uniting 50 stores in Russia. Hypermarkets are visited annually by more than 16 million people, and the online store has more than 66 million visitors a year. Personal recommendations in the retailer’s app Business Lead make it easier for the buyer to choose. They help him get his own version of the store, tailored to his interests, creating the same positive shopping experience that will keep him coming back to the store again and again. The integration of the personalization system is implemented on 10 pages of the mobile application, including: Main page; Category page.