Results Why it is important to use different merchandising strategies on desktop and mobile: Eldorado case We personalize offers on all devices When shopping on a mobile device, the customer sees less information than on a desktop. On a small screen area of ??a smartphone or tablet, recommendation blocks work as efficiently as possible, leading the client from one stage of the sales funnel to another. Using the most complete shopper data collected from all devices and store versions, our smart mathematical model makes a relevant offer to each customer at the right time. Retail Rocket platform modules provide a completely seamless shopping experience, regardless of the device used.
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The customer’s Customer Journey Map can be anything: they can select and add an item to the shopping cart on their smartphone in the mobile version, and then go to the full version of the site and continue browsing other items in the catalog. Our smart system will process all the data and Honduras Mobile Number List take into account the behavior of the same buyer on different devices and in different versions of the store. The use of the mobile version of the site by clients opens up new opportunities for filling the client’s 360 profile. Using the Data Warehouse module, this data is updated in real time and collected in a single profile, and then used to segment the buying audience.
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The more we know about the client, the higher the chances of making him the most relevant offer. For each device, we develop a separate online merchandising strategy, because the behavior of the client and his expectations on different versions are different. Not to mention the fact that the audience itself may differ: some buyers can use only a computer or laptop to select a product, while others use only a smartphone. Therefore, what works well on desktop may not work well on mobile.