Recommended to him: those who are interested in milk were shown Prostokvashino brand milk, those who choose cottage cheese were offered Prostokvashino cottage cheese, or Prostokvashino dairy products in general for those who who are interested in several subcategories at once. This helps to recruit new customers, increase brand awareness and increase LTV. Sponsorship placement blocks were located on the following pages: On the main page we meet with recommendations of brand products from different categories, taking into account the interests of the client The role of the storefront online is played by the main page, designed to interest the visitor and motivate him to move through the stages of the sales funnel before placing and paying for the order.
A retail platform: Danone and SberMarket
IF the buyer is interested in the category of dairy products, he will be shown the products of Prostokvashino. How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case On the category page, we show brand Peru Mobile Number List products that match the category of products being viewed When a customer visits a category page, they are demonstrating their interest in a specific product group – in our case, Dairy Products. This is a good opportunity to recommend products of the same category from the assortment of the Prostokvashino.
Case In the product card, we offer to supplement
Trademark to him: How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case Recommend brand products on the subcategory page If the client moved down the category tree, that is, entered the subcategory Business Lead of goods, he “clarified” his interests. And at this moment, personal recommendations are formed for him in real time, taking into account his actions and preferences. For example, in the “Milk” subcategory, the buyer will see several types of milk with different percentages of fat content and in different volumes. How a brand can get 422% ROMI through native promotion on.