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Opened letters for a long time and did not go to the site. At the moment, 10 trigger scenarios have been launched, some of which are enhanced by follow-ups. This is how the trigger card looks like in the LG online store: How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case Depending on the behavior, the client receives the following mailings: We do not let you forget about the goods in the basket If the customer left the product in the cart, but did not complete the checkout, he will be sent an email campaign according to the “Abandoned Cart” scenario. It contains welcome text and items left in the cart, as well as personalized recommendations tailored to the interests of the recipient.
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So the client has the opportunity to return and continue placing the order directly from the letter. It is convenient and saves .ime for the buyer. If the letter did not produce the desired effect and did not return the buyer to complete the conversion action, he can be sent Colombia Mobile Number List a follow-up. These letters significantly increase the chances of motivating the recipient to complete the order. Since each of us receives a lot of emails every day, the first message in the “Abandoned Cart” scenario can simply “get lost”, and the follow-up will once again attract the attention of the client.
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However, you need to be more careful when sending such emails: our smart system knows how long it takes to send a message after a visitor has left the site, and what a “quiet period” should be between emails so as not to annoy the recipient and not cause a Business Lead negative reaction. In the case of LG, the trigger chain includes two follow-ups at once, as an amplification to the main mailing according to the “Abandoned Cart” scenario. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case Turning “sleeping” subscribers into active ones In order to return interest in the mailing list to.