Into the mobile app, users have more options for interacting with the company, and they are more active (browsing the products matched to them, adding them to the cart, etc. And companies, in turn, have an additional source of data about customer actions, and with it the ability to send more trigger emails that have a higher conversion rate per order. In the graph below, using the “Abandoned Product View” scenario as an example, it can be seen that after the personalization of the SberMegaMarket mobile application , the number of transitions from triggered mailings to the site approximately doubled.
Behavior Increase the efficiency
How personalization of a mobile application allows you to implement a customer-centric approach: cases of Hoff, SberMegaMarket and Rive Gauche Results for six months of work Pakistan Mobile Number List of blocks of personal recommendations: 18% of shoppers interact with recommendations in a mobile app; Recommendations provide 15% of revenue in the mobile application; After the recommendations were implemented in the mobile app, the number of clicks from triggered emails to the website approximately doubled. How personalization of a mobile application allows you to implement a customer-centric approach: cases of Hoff, SberMegaMarket and Rive Gauche “Today, online shopping is in demand.
ON the online store website using Growth
Not only in the segments of electronics and household appliances, clothing and footwear, but also in food, children’s and pharmacy goods. We, as a multi-category marketplace where you can buy almost everything, including jewelry and adult products, see that in Business Lead one order, customers combine an average of 5-10 different items, depending on their needs. Timely, high-quality personal recommendations help not only increase key business indicators, but also the level of customer loyalty,” Kirill Lymar, Head of SEO and affiliate programs of the SberMegaMarket marketplace Finally Customer experience is a set of impressions that a client has from interacting with a company. A positive shopping experience.