The importance of personalized content

54% of shoppers surveyed when asked: What extra should businesses offer to pique your interest? He put personalization in second place (after price and transparency of the product/service) among the factors influencing the purchase. Building relationships even before the sales process begins, translates companies into an increase in quality leads and a higher probability of conversion.

Companies that personalize their online content have increased sales by 19% (source Marketingprofs), above all because in recent years Buyers have greater control of the purchasing process by increasingly changing the role of the salesperson, consequently a personalized customer experience is becoming a must-have also in B2B.

How to use personalized content

Despite this, most companies underestimate the importance of these preliminary interactions,  content only in the central area of ​​​​the funnel rather than in the upper part, where the greatest number of potential customers is actually expect to be reach.

This erroneous strategy arises from a very specific cause: the failure to integrate the data which leads to a wrong reading, consequently structuring an ineffective strategy.

Furthermore, many marketers have stat that they do not have adequate knowlge of how to get start and what is possible with personalize France Phone Number List content, even though today there are many easily accessible solutions that can.

More and more companies have understood that the best way to respond to the new purchasing process of users is to be present in the moment of their search on the net.

Lead nurturing and email: customization

However without a good nurturing strategy alongside Inbound Marketing , leads will remain stuck in the initial part of the funnel without converting into customers. So here are 6 effective tactics to structure a successful lead nurturing strategy.

Personalization is one of the main keys to nurturing Business Lead leads at any stage of the funnel, personalized emails build better relationships, increase conversion rate and generate more revenue. It is therefore important to adopt automation software  and segmentation lists to send targeted content to leads in order to make them continue in the various stages of the funnel.