In a community roundtable report. They found that the majority of brands who try to foster online communities empowers customers “frequently or all of the time” in the following ways: posting questions. Delivering solutions. Networking. Voicing thoughts. Getting noticed. And leading. Ways to start a user-generated content campaign Define your goals. Is this ugc campaign going to be an evergreen campaign? Or will it only run for a limited time (e.G.. A contest)? Depending on the type of campaign you want to run. You can then set campaign-specific goals for each.
For example If you want to run a contest
For example If you want to run a contest to get more user-generated content. Then you might set goals for the number of entries you want to get .If you want a more evergreen campaign. Think about the amount of curate posts you want to publish each week or month. This way. You know how email list often to promote your gum campaign efforts to encourage users to create and submit brand content. Say your goal for an evergreen gum campaign was to curate one fan- or customer-made post per week on Instagram. This goal then informs the rest of your campaign: how will you encourage fans and customers to post to get feature on your fee? How will you collect their posts? How often will you post about your gum campaign?
Identify your channels
Identify your channels Next. Identify any marketing channels you can use to help implement and promote your campaign. Here are a few channels you might already have. As well as channels you might consider Business Lead adding into your marketing mix for a ugc campaign: Email newsletters You can make the most of your email marketing to reach users for your ugc campaign. Send broadcasts and emails about any new contests or ways they can submit brand content that you might feature.