Twitter Lead Generation Card 

Since their introduction in 2013, Lead Generation Cards have been. an advertising format that extends the traditional 140-character tweet with visual content that serves as a preview of a specific landing page. To attract the interest of users, it is essential not to use more than 50 characters for the description of the company offer and to choose both an image and a Call To Action (CTA) suitable for conveying the right message. After clicking, the social network autonomously fills out the information acquisition form, simplifying the conversion process.

 Wow to hit the right target on social media

An accurate definition of your buyer persona , upstream of the company strategy, allows you to reach the right users with lead generation campaigns. On social networks, this translates into targeted segmentation , made possible by Belarus Phone Number List selecting the most suitable parameters for defining the reference target. For example, LinkedIn allows you to accurately determine your audience based on criteria such as job title, industry and acquired skills, while Facebook includes interests and behaviors in addition to demographic data. Therefore, it is advisable to include the most suitable variables, so as to outline the contours of the ideal customer and to reduce the risk of a high number of low-qualified contacts.

Lead generation campaigns

In a world now made up of numbers , a data-driven approach to KPIs . even in the B2B market , is nowadays an obligatory choice and a determining factor for the survival of a company.

In both the B2B and B2C fields, knowing how to Business Lead define which KPIs to monitor for each stage of the buyer journey of our lead will give.

us the opportunity to make informed decisions based on objective numbers, minimizing the risk of incurring cognitive bias.

In order to explain a phenomenon in its entirety.

It will be necessary to analyze the data in a systemic way bearing in mind the specific purpose and the reference context in which each KPI is observed since. if taken individually, they risk returning a distorted view of reality.