o help you better understand the potential of this simple but effective tool, imagine you are browsing a website and a pop-up of an e-book to download appears. You find it interesting and you download it. A few days later, after reading the content you just downloaded, you go back to the website to look for some more information and the exact same pop-up appears. What do you do? You close it, of course. You have already enjoyed that content, there is no need for it to appear again. Imagine then returning to that site several times, the pop-up becomes almost – indeed definitely – annoying.
CTAs or landing pages according
But what if, instead of the same content that you have already downloaded and read, a different content appeared , perhaps even related to what you have previously downloaded? Well, it would certainly attract your attention and it is very likely that you will decide to download that too.
This is possible and also easy to achieve Switzerland Phone Number List with smart content. But let’s go into detail for a moment and take a closer look at what they are.
we said before, smart contents are “intelligent modules” that change according to who uses them . They therefore give the possibility to dynamically customize texts, images, videos, etc. of e-mails, pop-ups, to the characteristics of the user, such as age, lifecycle stage, country , interactions on the website and many others.
We can say that they are the perfect union
Going back to the previous example, smart pop-ups can be creat that show different contents (and therefore also through a different language and copy) depending on the user and certain characteristics.
And the same thing can be done with the calls-to Business Lead-action that are insert at the end of a blog post, to give the possibility to deepen a topic according to what really interests the reader. It can be done with landing pages, which can thus have a specific language for the target they are addressed to.