For each business, the number of such segments, their boundaries and internal indicators (number of orders, average check, segment size, etc.) will be different. To build a LAL campaign, we selected one of the most interesting segments: Loyal – customers who buy regularly In total, the segment we prepared included 1,750 email addresses. Despite the fact that it was about 100 times smaller than the entire base of loyal users, this did not affect the efficiency of the system in any way, and it selected 25,500,000 similar users based on it.
Get Bellamora Leads for a Successful
How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case Based on the results of testing, it was clear that our segmentation allowed us to reduce the share of advertising costs (DRS) of LAL campaigns by 2 times. That is, the audience selected on the basis of the segment formed by our platform behaved in the most similar way to Benin Mobile Number List the target audience of the Cozy Home online store – they were more interested in the products presented and they bought more and for larger amounts, as a result of which advertising costs paid off better.
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From this we can conclude how important it is to properly prepare segments for building effective look-alike campaigns. How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case results Reduced DRR by 2 times Increased the share of income from the channel by 11% Interesting Findings For Look-alike to work effectively, you need to prepare the right segments Segments burn out quickly (after about a month), so they need to be constantly Business Lead updated Segmentation will be useful not only for creating LAL segments, but also for retargeting, as well as bid adjustments Project comments How base segmentation helped to halve the ADR of advertising campaigns: Cozy Home case “Segmentation helps to provide users with a more personalized offer.