. Managing an inbound project is a very complex activity, which involves various professional figures , some with more strategic skills, others more Excellent project skills technical and operational. Knowing how to ‘activate’ the various professionals and the right levers at the right time, having a clear roadmap of the interventions […]
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In which cases can we say that the company is ready for an inbound marketing project ? What professional skills does it need and what, on the other hand, can be outsource ? The fact that some pieces of the inbound marketing project are entrust to external agencies and/or professionals is completely normal: what the company […]
optimizing times and processes, allows us to support him adequately. According to a McKinsey analysis that frames the changes that have occurred during the pandemic as permanent, 90% of respondents to a survey say they want to maintain digital sales approaches and strategies in 2022 and beyond. This implies considering […]
Careful management of all lead generation processes is essential. And today more than ever, it is necessary to monitor the costs . Not only those in the light of the sun: in fact, there are hidden costs that we often ignore and of which little is said. What are they and why is it essential not to neglect them? Let’s […]
In practical terms, what is the role of lead generation consultancy ? In fact, it serves to develop the strategy and design all the interventions necessary to generate valuable contacts. No inbound one or identical to one already tackled: the strategic the previous to approach must be totally customized according to the reference […]
As we have seen, the company KPIs connect to lead generation activities are many and often to be monitor in a systemic and interconnect way. Having full visibility of the funnel , keeping track of all the information, is often one of the biggest but at the same time crucial […]
In this phase it will be essential to analyze the relationship between Lead and MQL , a determining parameter for evaluating the performance of marketing activities and therefore very useful for being able to decide whether it is necessary to intervene with corrective actions. Through a more in-depth analysis of the channels, […]
For example, CTR or CPC may be relevant KPIs for evaluating the effectiveness of an ad but, if disconnectefrom the quality of the leads generat they will give us only a partial view of reality by suggesting a potentially wrong direction. In this article, we’ll provide a list of some […]
Since their introduction in 2013, Lead Generation Cards have been. an advertising format that extends the traditional 140-character tweet with visual content that serves as a preview of a specific landing page. To attract the interest of users, it is essential not to use more than 50 characters for the description of […]
It’s a long way from Prospect to Sales Qualified Lead (SQL). Getting a conversion means not letting potential customers get lost in dead ends and bottlenecks. For this reason, social networks prove to be central to increasing the number of target leads. Lead generation campaigns cannot ignore Advertising, the main tool for reaching […]
