System fields are used in subscriber data, but our instructions previously did not provide detailed information about what they mean. Now we have added a page with a description to your personal account. The link to it is located in the side menu, as well as on the subscribers export page. Description of system fields…
Tips Added tooltip for disabled button in A/B test Added a documentation page with a list of system fields Optimized the page in the documentation with the restrictions of letters in Gmail Made improvements to the user interface Highlighted available reporting months in the retention matrix Aligned the frames of the test segments in height…
But today, in an email newsletter, you can use all the main options for filling fields – checkboxes, radio buttons, a drop-down list and a text field help to find out the answers to any questions of interest. Three surveys were developed for KotoPhoto, aimed at different segments: For beginners — an acquaintance survey in…
For each client; Building a chain of mass mailings; Retention and increase of audience loyalty; Growth in revenue, conversion and average check in the email channel. How to increase the loyalty of subscribers in the email channel by 1.5 times: the case of the KotoPhoto online hypermarket “Caring for customers, being interested in their opinion…
IN our new case with the KotoPhoto online store. Figures and facts “ ? KotoPhoto ” is an online hypermarket with a twelve-year history and a focus on the quality of goods, as well as high customer service. The company’s catalog contains more than 100,000 products, delivery is carried out in 1120 cities of our…
The sooner you start implementing a customer retention strategy, the better. After all, the outflow of buyers, like a snowball, will become more and more every day, month, year. How a personal approach generates more than 12% of orders: the case of the ElytS.ru online boutique 11 Mar 2021 Intro Elyts (1) According to the…
Welcome chain of the online store Service dissatisfaction Service is an important part of the customer experience. Even if the product turned out to be of excellent quality, many things can spoil the impression of the purchase: insufficient or untimely information about the status of the order, an impolite courier or call-center operator, a discrepancy…
An indicator of customer churn, – the reverse side of retention. The fewer customers leave you, the more remain, and with them the profit they bring to your business. There is not a single company in the world that has not lost its customers. And the best way to deal with this problem is to…
More than other people in your store is a VIP customer. And by focusing on this particular segment of the consumer audience, you can significantly increase revenue. To understand what is happening with your VIP audience (whether it is growing or decreasing) allows the Customer Intelligence Platform . It can segment customers and analyze data…
Care about those who already buy from you Saving Marketing Resources Increasing LTV Increasing customer loyalty 5 customer retention methods Watch out for churn signals Find an approach to each customer segment Reward your profitable VIP clients Personalize your next steps Keep all your promises and give useful advice Conclusion Why you need to care…
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