pays off more than 150 times results Personal recommendations in the online store provide 15,000% ROI; Recommendations on the site provide more than 25% of revenue; The conversion of visitors interacting with recommendations is almost 10 times higher than the average for the site; 70% of orders contain recommended products. Project comments How to ensure…
ON their interests. Let’s take a closer look at some of the pages of the online store, on which blocks of product recommendations were introduced: We welcome new customers and regular customers with different recommendations The home page greets visitors in different ways. It is difficult for beginners to concentrate and immediately start choosing products,…
Head of Internet Marketing at the Domovoy store. How to get more than 500% ROI using automated email communication: Domovoy case “Triggered emails are one of the most effective marketing tools that allow you to unobtrusively establish communication with customers. A campaign can be set up once, so that emails will be sent again and…
Communications accompanying the client at all stages of the Customer Journey are the result of many years of work and high expertise in email marketing. They are tested on millions of subscribers, brought to almost perfection and interact perfectly with each other. And they are launched as quickly as possible – with the choice of…
Solution was made for each separately based on the company’s strategy. All tasks were also divided into short-term, which can be solved in the near future, which means almost immediately get the result, and long-term, which require a more serious approach or significant resources. Quick fixes include fixing technical issues with the website and checkout,…
Buyer for one business, this is one who has not bought for a year, for another – for two months. It depends on many factors, including the scope and characteristics of the retailer. It is important not only to identify lost customers, but also to be able to identify them. Those. it is not enough…
ON the site and 13% through trigger mailings: LG case We invite you to leave a review about the product and increase customer loyalty It is always pleasant for customers to feel their importance for an online store, so it is important to involve them in communication and provide an opportunity to share their opinion…
Trigger mailings: LG case In addition to the recommendation widget, the home page of the LG online store features a personalized banner that changes based on the interests and preferences of the customer. Thus, he gets a unique, “customized” version of the page. How to generate 10% additional revenue through recommendations on the site and…
As well as introduce new customers to the brand, expanding the sales funnel and increasing brand awareness. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case 11 Aug 2021 LG intro Unlike multi-brand online stores, the most loyal customers usually come to the manufacturer’s website, because…
Recommended to him: those who are interested in milk were shown Prostokvashino brand milk, those who choose cottage cheese were offered Prostokvashino cottage cheese, or Prostokvashino dairy products in general for those who who are interested in several subcategories at once. This helps to recruit new customers, increase brand awareness and increase LTV. Sponsorship placement…
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