Customers leave and reduce their churn using a system analysis of customer data: Petshop.ru case 08 Jul 2021 cases-petshop Customer churn is a sore subject for many companies. One way or another, customers leave, but every business is able to take control of the Churn Rate and systematically work to reduce it. Vyacheslav Imambaev, Marketing…
Opened letters for a long time and did not go to the site. At the moment, 10 trigger scenarios have been launched, some of which are enhanced by follow-ups. This is how the trigger card looks like in the LG online store: How to generate 10% additional revenue through recommendations on the site and 13%…
INcreasing customer loyalty and ensuring the growth of business metrics. How to generate 10% additional revenue through recommendations on the site and 13% through trigger mailings: LG case “In order to create a positive shopping experience on the site and increase customer conversion, we offered each customer their own version of the online store based…
How a brand can get 422% ROMI through native promotion on a retail platform: Danone and SberMarket case “Thanks to the recommendations of our products, which accompany buyers on the key pages of the online store, we were able to expand the sales funnel. We got the opportunity to show our products to new customers,…
Trademark among visitors to the SberMarket online platform, Danone decided to conduct a marketing campaign. Since the number of orders directly depends on the correct targeting and the number of views of the product by interested users, it is necessary to carefully approach the audience segmentation process in order to ensure the maximum conversion of…
To find out which offers will bring growth in the main indicators: conversions and revenue, our experts conducted A / B testing. Online store visitors were divided into 2 segments. The first segment was shown personalized recommendations: A/B test Search recommendations were shown to the second (basic) segment. As a result of the test, the…
IT takes into account a lot of data about the behavior of the buyer, his interests, purchase history. All this information is updated and supplemented in real-time and allows you to build an individual version of the store for each client. As a result, he gets the opportunity for comfortable shopping, and the online store…
OData about customer actions, and with it the ability to send more trigger emails that have a higher conversion rate per order. In the graph below, using the “Abandoned Product View” scenario as an example, it can be seen that after the personalization of the SberMegaMarket mobile application , the number of transitions from triggered…
OurneyA data-driven communications strategy that helps increase reach and build meaningful and relevant communications. How Market Leaders Personalize Mobile Apps: Case Studies And now let’s move on to the most interesting – cases of retailers who have already evaluated the effectiveness of the personalization system in online stores and have relied on it in mobile…
For each business, the number of such segments, their boundaries and internal indicators (number of orders, average check, segment size, etc.) will be different. To build a LAL campaign, we selected one of the most interesting segments: Loyal – customers who buy regularly In total, the segment we prepared included 1,750 email addresses. Despite the…
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