August 29, 2023
So to conclude while costing time and effort
Are SEO positioning results visible in a short time The previous point regarding content marketing strategy is intimately connected to SEO. An important asset in the… Read More »So to conclude while costing time and effort
Where to start to measure the success or failure of
How to present an inbound marketing project to your boss in the best way? To create a perfect presentation, both in preparing the document and in preparing for the… Read More » Where to start to measure the success or failure of
Excellent project management skills
. Managing an inbound project is a very complex activity, which involves various professional figures , some with more strategic skills, others more Excellent project skills … Read More »Excellent project management skills
ADV specialist who often coincides
In which cases can we say that the company is ready for an inbound marketing project ? What professional skills does it need and what, on the other… Read More »ADV specialist who often coincides
The quality of the preliminary analysis
optimizing times and processes, allows us to support him adequately. According to a McKinsey analysis that frames the changes that have occurred during the pandemic… Read More »The quality of the preliminary analysis
Types of hidden costs of Lead Generation
Careful management of all lead generation processes is essential. And today more than ever, it is necessary to monitor the costs . Not only those in the light of the sun:… Read More »Types of hidden costs of Lead Generation
Marketing project is similar to the previous
In practical terms, what is the role of lead generation consultancy ? In fact, it serves to develop the strategy and design all the interventions necessary… Read More »Marketing project is similar to the previous
Conclusions: which KPIs for B2B
As we have seen, the company KPIs connect to lead generation activities are many and often to be monitor in a systemic and interconnect way.… Read More »Conclusions: which KPIs for B2B
From Lead to Marketing Qualified Lead
In this phase it will be essential to analyze the relationship between Lead and MQL , a determining parameter for evaluating the performance of marketing activities… Read More »From Lead to Marketing Qualified Lead
The main B2B KPIs for each phase of the lifecycle stage
For example, CTR or CPC may be relevant KPIs for evaluating the effectiveness of an ad but, if disconnectefrom the quality of the leads generat… Read More »The main B2B KPIs for each phase of the lifecycle stage
Twitter Lead Generation Card
Since their introduction in 2013, Lead Generation Cards have been. an advertising format that extends the traditional 140-character tweet with visual content that serves as a… Read More »Twitter Lead Generation Card